Adtech: what it is and how it works

The term “adtech” is currently a hot topic as a service that agencies and startups offer their clients. That’s why we’ve put together the essential information you need to understand this widely used term.

What does adtech mean?

We’ve all heard of other companies in the technology segment, such as fintechs (financial systems), foodtechs (food systems), and edtechs (education systems). However, there are still few references on the subject when it comes to adtech.

First, it’s important to understand the meaning of the word. It combines two terms: advertising and technology. In other words, adtechs are automated solutions for managing and administering ads and paid media.

How does an adtech operate in the market?

With the yearly evolution of digital marketing tools, targeting has become far more precise than it used to be, enabling brands to achieve their goals much more effectively. 

Adtechs use a variety of approaches to succeed in their campaigns. One example is the partnership strategy, in which the advertiser collaborates with the platform that provides the advertising space. There is also the practice of ad exchange, in which companies offer advertising space in return for the opportunity to run their own ads.

And what are the main benefits of working with an adtech?

Below, we list the 3 main benefits:

1) Precise targeting

Adtechs offer advanced targeting tools that make it possible to aim marketing campaigns with great precision. This ensures ads are delivered to the right audience, increasing the relevance and effectiveness of the messages.

2) Real-time optimization

Adtechs generally use algorithms and real-time analytics to optimize campaign performance. This means ads can be adjusted instantly based on user behavior and response, maximizing results.

3) Detailed measurement and analytics

One of the biggest advantages of adtechs is the ability to measure the impact of campaigns in detail. Metrics such as clicks, conversions, and engagement can be tracked, enabling an accurate analysis of return on investment and allowing strategic adjustments to improve future results.

And where does Inflr come into the picture?

Founded in 2019 by partners Bruno Niro, Thiago Cavalcante, and Tiago Brandão, Inflr is a smart influencer marketing adtech and a pioneer in campaigns with digital influencers.

Its goal is to connect brands with influencers, allowing them to communicate with up to 100% of each influencer’s follower base, while also using multi-segmentation and remarketing strategies, with deals negotiated on a CPM basis.

Finally, Inflr is able to carry the influencer’s storytelling from one touchpoint to another across multiple platforms and all digital environments through its crossmedia tactic, reaching and engaging the entire audience in a 360º campaign.

Conclusion

In short, investing in an adtech for your campaigns is very important, as it allows you to reach your target audience very quickly, increase your brand’s presence in people’s minds, and run optimized advertising campaigns.