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Our Case Studies

CTR

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    Branding

    2.0

    In the influencer marketing market, the consumer journey requires special attention. Unlike other sectors, where the message combined with a “Call to Action” is the basic element for persuading a potential customer, working with influencers requires building Purchase Desire within the follower base.

    Here at Inflr, this cycle is achieved through a few key measures.

    Storytelling icon
    Storytelling

    Subtly creating empathy and identification with the product or service being offered, through true stories, is essential for presenting the content and encouraging the consumer.

    Frequency icon
    Frequency

    Keeping the product being sold in the conversation on the influencers' profiles is important to ensure greater reach and keep it in the spotlight.

    Content diversity icon
    Content Diversity

    It is essential to deliver complementary narratives, adapted and personalized for each platform, creating a sense of connection between the messages on each network.

    Floating woman

    Maximization

    With the Inflr API, we can access the influencer's entire follower base, so by maximizing content with our model we reach up to 100% of their followers, while organic delivery reaches only 5% of the base on average. This way, Inflr leverages the influencers' authority and niche, increasing engagement and helping brands achieve greater campaign success.

    Maximization table
    Phone image Phone image

    Multi-segmentation

    Reach far beyond the followers of influencers.

    Once the influencer is registered with Inflr, we can multi-segment delivery within their follower network. Through Inflr, we can maximize this communication far beyond their followers or multi-segment by age, geolocation, interests, social class, and lookalike audiences.

    Multi-segmentation list Multi-segmentation list

    Crossmedia

    360 Strategy

    By diversifying channels, which we call CROSSMEDIA, all plugged into the Inflr platform, we bring more reach and engagement to your influencer campaign.

    Companies
    Crossmedia

    Our products

    Maximization

    Maximization icon

    With Inflr's maximization, your brand reaches up to 100% of the influencer's follower base. We also use multi-segmentation for more precise communication, in addition to remarketing strategies.

    The Inflr model makes your brand's communication reach up to 100% of the followers of the influencer hired for your campaign.

    Reach up to 100% of the influencer's followers

    With the influencer registered with Inflr, we can multi-segment delivery within their follower network. We maximize this communication far beyond their followers or multi-segment by age, geolocation, interests, social class, and lookalike audiences.

    Multi-segmentation

    The remarketing strategy consists of re-engaging users who visited the website or app but have not yet completed a conversion action. At Inflr, we build a storytelling journey in which every user action triggers targeted communication.

    Remarketing

    Crossmedia

    Crossmedia icon

    Inflr's crossmedia aims to reach users who interact with published content across all digital environments, such as websites, apps, and social networks, through customized banners and videos.

    By diversifying channels, all plugged into the Inflr platform, we bring more reach and engagement to your influencer campaign with a 360º impact strategy.

    360° Campaign

    We carry the influencer's storytelling from one touchpoint to the next across multiple platforms, reaching and engaging the entire audience through Inflr's crossmedia format.

    Targeted storytelling

    Podcast 2.0

    Podcast icon

    We maximize the clips where the brand is featured, using multi-segmentation to target exclusively users who follow the podcast's social networks and fit the campaign's target audience.

    By maximizing podcast clips, we use differentiated segmentations and formats to reach the ideal audience for our partner brands' campaigns.

    Podcast clips

    Out-Of-Home

    Out-Of-Home icon

    Programmatic Digital OOH allows your brand to manage impression buying and targeting strategy, with activation based on various triggers, such as location and audience data. By integrating your OOH campaign with Maximization, we also use the ad's exact location to maximize within that region, combining Offline and Online Media in an even more efficient strategy.

    How does INFLR work?

    Swipe to see more!
    Step 1

    Once recommended by our team, influencers connect to the Inflr tool to keep every step aligned with us.

    Step 2

    Inflr uses the social networks' own APIs to increase the audience and reach of content within the influencer's follower base.

    Step 3

    Even when connected to the influencer's profile, Inflr has no access to DMs and cannot post or edit content.

    Step 4

    When we close partnerships with influencers, Inflr and your brand gain permission to use the content for the duration of the campaign.

    Step 5

    For influencers, the effect is positive, as Inflr increases their engagement and renewal rates, ensuring the success of the campaigns.

    Step 6

    Inflr maximizes the visibility of influencers' content to the right groups, increasing the overall engagement of their profiles

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    How
    We Work

    Through a unique and exclusive methodology called CrossMedia and Maximization.

    Who
    We Work For

    For Brands and Agencies that want to optimize and unlock the full potential of their influencer marketing campaigns.

    Why?

    We believe in innovation, Branding, and Cross-channel communication.

    Comparison
    INFLR X Market Standard

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    Investment calculator ?

    R$
    CPM
    Impressions
    Clicks
    generated
    CTR 0.80%

    Audience creation
    and population

    Audience population chart

    We create and populate audiences of users who have consumed content from all of the brand's campaigns across social networks, apps, and browsers. These audiences are used in every campaign, so we create and tell stories to a super audience that is more likely to convert, and to convert again, across all of the brand's acquisition channels.

    Higher profitability with
    campaigns priced by

    CPM

    Contact Us!

      Inflr Connectors

      Point

      Influencer curation
      platform

      We have a platform with more than 18 types of filters that lets us search for influencers based on their followers' audience. For example: if the target that makes the most purchases on your website is women aged 25 to 40 in São Paulo and Rio de Janeiro, searching for this target in our system will return influencers whose followers mostly match this profile.

      At INFLR, we find the ideal influencer for your campaign, one who speaks to your target audience!

      Point

      Detailed real-time
      reports

      Through the Inflr Dashboard, we offer a customized report with all the key information about your campaign. This dashboard keeps you up to date on the main Analytics and MMPs, providing a comprehensive and detailed view of our strategy's performance. In addition, reports are broken down by influencer, allowing a specific, personalized analysis of each one's impact on the success of your campaign.

      Inflr Methodology

      Step

      1

      Once we receive the briefing, we send the finalized plan, strategy, and campaign proposal within up to 3 days.

      Step

      2

      INFLR handles all curation, negotiation, adjustments, contracts, and payments with influencers. We send a document with influencer suggestions so the client can choose who will take part in the campaign.

      Step

      3

      Once the influencers are approved, we create the content scripts and send them for client approval.

      Step

      4

      After the scripts are approved, we send the content created by the influencers for client approval.

      Step

      5

      Everything approved! Now it's time for media performance! 24 hours after the organic posts, INFLR's algorithm amplifies the communication to up to 100% of each influencer's followers, we multi-segment the delivery, and the campaign runs for 30 days! The client follows all results in real time on the INFLR Dashboard, from the very first post!

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