How influencer marketing can be an ally of social media

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Catraca Livre | 16 May, 2024

One of the world's largest innovation and creativity festivals, this year's South by Southwest – SXSW presented several projections for the future of technology and the creative economy.

And one of the topics discussed during the event was the end of social media and the emergence of a new approach centered on shared interests.

Inflr, an adtech specialized in smart influencer marketing and a pioneer in influencer campaigns, highlights the need for brands to seek effective solutions that fit this new reality. The company had already anticipated this change and therefore developed its own strategy. Branding 2.0, the adtech's solution, is focused on the right audience, which expands conversion opportunities across all of the brand's acquisition channels.

Read the full article at: How influencer marketing can be an ally of social media

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