Laureate Group: Geolocation and Remarketing

The campaign was designed to drive entrance exam registrations for all Laureate Group universities, including Anhembi Morumbi, FMU, FIAM FAAM, and other universities in the group. To achieve this, we promoted content produced by influencers from different Brazilian states.

 

After analyzing the target of the main consumers, our team used the Inflr platform to search for the ideal influencers. Based on the profile of their audience and followers, our professionals identified two personalities for the campaign:

 

@luismariz – São Paulo

@brunamascarenhasbm – Rio de Janeiro

 

After the organic posts were published on each influencer's profile, we maximized the content using Multi-segmentation and Geolocation strategies via the Inflr API, reaching users near different university campuses with specific content.

 

In our Remarketing strategy, we relied on each user's last action to bring them back at the right moment in the sales funnel, that is, where the entrance exam registration process might have been interrupted.

 

We achieved the following results:

Impressions

9.805.160

Impressions
Interactions

1.316.547

Interactions
Reach (users)

4.796.249

Reach (users)
Website visits

25.378

Website visits
Conversions

5009

Conversions

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