99: Maximization and Multi-segmentation

This campaign was designed with the main goal of getting new users to take their first ride. To achieve this, we promoted the 99 app with a focus on savings and safety.

 

Having gathered the information for the brief, our team used the Inflr platform to search for the ideal influencers. Based on the profile of their audience and followers, our professionals identified three personalities for the campaign:

 

@patriciaramos 

@eucarolsoaress

@jeanluca

 

After the organic posts were published on each influencer's profile, we maximized the content using Multi-segmentation strategies via the Inflr API, showing the posts only to users who did not yet have the 99 app installed.

 

To complement the performance strategy, we produced Remarketing materials, in addition to content inviting users to try the app.

 

We achieved the following results:

Impressions

+3.1 million

Impressions
Interactions

+1.3 million

Interactions
Reach (users)

+1.5 million

Reach (users)
Downloads

+7.200

Downloads
Conversions

+3.700

Conversions

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