Growth marketing-focused adtech reports revenue of R$117 million

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O Povo | 13 December, 2022

Mobile marketing startup Adaction, together with Inflr, a startup specialized in digital influencer campaigns, report having reached R$117 million in 2021. The companies are part of a group of adtechs focused on maximizing results, combining branding and awareness with ROI. Last year, the startups together accounted for around 150 million app installs and 7 million new digital bank accounts opened.

For Adaction, the figure represents growth of more than 700% since the company's first year, counting only the contracts in force to date, and the company already has international expansion plans, with invitations to open offices in European countries.

Read the full article at: O Povo – Growth marketing-focused adtech reports revenue of R$117 million

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