According to Inflr, Gisele Bündchen is the celebrity with the highest engagement

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Terra | 15 March, 2024

The press reports a payment of R$10.3 million to Gisele Bündchen for appearing in a beer brand's VIP box at the Sapucaí. If confirmed, this would be the largest fee ever paid to a Brazilian celebrity for a VIP appearance.

The Midas touch: a survey by Inflr, an influencer marketing startup, showed Gisele Bündchen as the celebrity with the greatest engagement power, providing great reach to the brands that hire her to star in campaigns. In short, she attracts more buyers to the products associated with her image. Aware of this, she prefers to sign few contracts each year to preserve this credibility — and charges astronomical fees because she knows the value of her prestige.

Read the full article at: Six reasons why Gisele Bündchen is Brazil's biggest celebrity

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