Instagram is the most used app in Brazil

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ABC da Comunicação | 15 March, 2024

Over the years, Instagram gradually matured and became one of the largest social networks in the world. The app, which started with the premise of posting static photos that formed a mosaic on the user's feed, is now used as a tool for work, shopping, and social research. In Brazil, Instagram is the most used app, surpassing even WhatsApp. According to Panorama Mobile Time/Opinion Box, it is the most used app for 35% of smartphone owners, compared with 30% for the instant messaging platform.

The figures are excellent in terms of number of users, but Instagram's success doesn't stop there. HypeAuditor, an influencer marketing platform, found that 68% of marketing professionals in Brazil chose Instagram for their influencer campaigns in 2022. Influencer marketing expert Thiago Cavalcante, CEO & CSO of Inflr, an adtech specialized in influencer campaigns, explains why the platform has stood out for brands among the available social networks.

Read the full article at: Instagram is the most used app in Brazil, both by users and for influencer campaigns

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