Inflr survey reveals that 75% of young Brazilians want to be digital influencers

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Catraca Livre | 13 December, 2022

“Inspiring people” is the main reason Gen Z youth are interested in becoming digital influencers. This finding comes from a survey released this week, conducted with more than 3,000 Brazilians between December and January by Inflr, an adtech specialized in influencer marketing.

For 75% of respondents, being a relevant voice and inspiring people is what motivates them to take their first steps in the routine of posting on social media, followed by financial interest (64% of young people said they were interested in “being paid for their opinion”).

Read the full article at: Catraca Livre – 75% of young Brazilians want to be digital influencers

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