Learn how companies can reach up to 100% of an influencer's followers

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Catraca Livre | 19 March, 2024

According to a Comscore study, social media users spend around 46 hours a month on platforms such as Instagram, TikTok, and Twitter. And if a company is looking for a qualified audience, it can invest in influencer campaigns to increase brand awareness.

There's just one small problem: on average, only 6% of followers receive influencers' posts organically. That isn't very satisfactory for a campaign, as it makes it hard to reach the right person and convert them.

With this in mind, Inflr, a pioneering adtech in digital influencer campaigns, developed a solution that maximizes the reach of influencers' greatest asset: their follower base.

According to Thiago Cavalcante, the company's CEO and CSO, they are able to deliver content to specific segments within each influencer's base. This way, reach is not directed at all followers, but at the desired target audience. It's like extracting the best from a base, even if it isn't 100% of the followers.

Read the full article at: Learn how companies can reach up to 100% of an influencer's followers

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