Big Brother Brasil 24: Thiago Cavalcante analyzes how the reality show boosts influencer marketing

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Catraca Livre | 20 March, 2024

Known as the most watched house in Brazil, BBB 24 generated more than R$1.2 billion in sponsorship revenue, according to information released by Globo.

It is the most profitable and strategic Brazilian reality show, having gone beyond broadcast television and recognized the importance of digital media, becoming relevant in that environment.

Thiago Cavalcante, influencer marketing expert, CSO, and founder of Inflr, points out that winning the TV show is no longer the ultimate prize; what matters is how contestants can use the reality show to expand the reach of their social media profiles.

Read the full article at: Big Brother Brasil 24: Thiago Cavalcante analyzes how the reality show boosts influencer marketing 

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