With modern marketing strategies, the Creator Economy gains more ground in the market

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Em Tempo | 19 March, 2024

One of the fastest-growing markets in Brazil is influencer marketing, and along with it the “Creator Economy,” which can be summed up in a single word: co-creation. Brands are highly impacted by this market, since the presence of content creators on company profiles adds value to advertising pieces. Understanding creators' original work in the native language of each platform optimizes message delivery to the target by up to 71 times. This is an important process in a sector with approximately 50 million creator economy professionals worldwide, including creators and curators, according to data from Mundo do Marketing, a marketing content portal.

Prosumers, users who not only consume but also create content, are part of the creator economy and are divided into ten categories: digital influencers, bloggers, social media personalities, comedians, activists, podcasters, vloggers, artists, musicians, and athletes.

“With all these personalities from different fields, we can clearly see why influencer marketing and the creator economy are growing. Brands can reach any audience by using the right influencer, well positioned and credible in their niche,” said Thiago Cavalcante, CEO and CSO of Inflr, a pioneering adtech in digital influencer campaigns.

Read the full article at: With modern marketing strategies, the Creator Economy gains more ground in the market

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