How influencers can go professional in a market of 13 million people in Brazil

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Gazeta da Semana | 19 March, 2024

According to a survey by Veja magazine, there are 500,000 digital influencers in Brazil with more than 10,000 followers. To put this in perspective compared with other occupations, the number already exceeds the total of civil engineers (455,000), dentists (374,000), and architects (212,000), matched only by the number of doctors (502,000). Considering influencers with more than 1,000 followers, the number jumps from 500,000 to 13 million, equivalent to 6% of the Brazilian population.

“Getting into this field is extremely easy; the hard part is succeeding and maintaining a follower base to run campaigns,” said Thiago Cavalcante, CEO and CSO of Inflr, a pioneering adtech in digital influencer campaigns. “Many influencers get no monetary return from their networks, just a few gifts and freebies from brands. You need to pay attention from the very beginning of the professionalization process and also run campaigns the right way,” he explained.

Read the full article at: How influencers can go professional in a market of 13 million people in Brazil

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