Websites and apps can gain up to 10 times more recognition with influencers

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Mundo do Marketing | 19 March, 2024

Digital influencers are living up to their title and shaping consumer buying behavior. Data from a survey by business consultancy Youpix, conducted together with Mundo do Marketing, show that 76% of people make purchases recommended by influencers, and 69% of ad recall comes from advertising by influencers, compared with 36% for traditional ads run by the company itself.

Thiago Cavalcante, CEO and CSO of Inflr, says that the maximization strategy delivers up to ten times better results in brand awareness and traffic to websites and apps, and can thus change the game in influencer campaigns.

“Smart Influence is the strategy that changes the game in influencer campaigns. In addition, with the Inflr dashboard, the company can follow each influencer's results in real time. This helps in making optimization decisions and deciding which profiles will stay in the campaign,” said the CEO.

Read the full article at: Websites and apps can gain up to 10 times more recognition with influencers

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