Itubaína: Multi-segmentation

In this campaign, the main goal was to generate brand awareness. To achieve this, we promoted the brand with a focus on reinforcing the identity of Itubaína, which is already part of the Brazilian imagination.

 

Having established the campaign target, our team used the Inflr platform to search for the ideal influencers. Based on the profile of their audience and followers, our professionals identified seven personalities for the campaign, including:

 

@eugabeu

@malfeitona

@karenjonz

 

After the organic posts were published on each influencer's profile, we maximized the content using Multi-segmentation strategies via the Inflr API, further increasing the brand's visibility on social media.

 

A major differentiator of the campaign was the use of TikTok as a Branding tool: linking the brand to this strategy delivered impressive awareness numbers, totaling 17,285,092 impressions.

 

We achieved the following results:

Impressions

37.441.638

Impressions
Interactions

1.222

Interactions

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