Vivo Atma: Multi-segmentation and Geolocation

In this campaign, the main goal was to drive downloads of the new Vivo Atma app. To achieve this, we promoted the app with a focus on repositioning the former “Vivo Meditação” as Vivo Atma.

 

Having established the campaign target, our team used the Inflr platform to search for the ideal influencers. Based on the profile of their audience and followers, our professionals identified 10 personalities for the campaign, including:

 

@marinarepetto

@marianagoldfarb

@erikmafra

 

After the organic posts were published on each influencer's profile, we maximized the content using Multi-segmentation and Geolocation strategies via the Inflr API, reaching users interested in yoga, physical activity, and self-care.

 

One of the campaign's main differentiators was reinforcing the branding when launching the app and reaching users both inside and outside the influencers' follower bases, since it was a top-of-funnel campaign.

 

We achieved the following results:

Impressions

17.611.174

Impressions
Interactions

33.195

Interactions
Reach (users)

5.442.352

Reach (users)
Downloads

12.462

Downloads

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